We started building "Shopify for SaaS": the ultimate no-code platform. Landing pages, utilities, dashboards, whatever enterprise needed. Raised money, built the thing, shipped it.
Then something weird happened.
Users kept trying to make games. Not apps. Games. We'd built them perfect infrastructure for making personal software and they were using it to make little worlds where things moved around and exploded.
At first we fought it. Added warnings. "This isn't optimized for games." They didn't care. They kept building broken little universes and sharing them with friends.
So we had a choice: Force them to build what we wanted, or build what they were desperately trying to create.
We threw away six months of work and started rediscovering the shape of what we needed to build.
We locked ourselves in a room for 30 days and built a multiplayer game engine from scratch. Not another wrapper around Unity. Not "Roblox but worse." Infrastructure designed from day one for AI to create the games in their creator’s heads.
Type a prompt. Get a world. Invite friends. It just works.
No coding. No debugging. No deployment. Just "I want a game where..." and it exists.
Either we become the place where millions create games with words, or we don't. There's no middle ground. No lifestyle business option. No acquisition to save us.
We win big or die trying.